Apple Ipod Advertisement Evaluation

How many people worldwide love to listen to their own elegant style of music? Well with the new Apple Ipod you have the power to listen to your flavour of tunes that gets your blood flowing or just brings back your fondest memories. Absolutely no one could turn down an opportunity to liven up a bad day with a fantastic song. The Apple Ipod is â€Å"probably the best† technology the music industry could grant you. One of the best ways to show people how the product will help you is by advertising on the television because it shows people exactly what the product will do for you and how it will make you a better person. As I found the commercial on the Internet I do not know when the commercial was first aired. But as the target audiences is mainly twelve year olds and all those above (12+) this keeps is short, the duration of the advert is thirty seconds with twenty clips. With a slide only being a couple of seconds long there is a large quantity to take in on the visual imagery of this advertisement. Basically the main sequences are Silhouettes dancing along to the song Flathead by Fratellis. Apple has picked the song Flathead because it makes you click your fingers, so it is powerful and makes you attracted to the screen because of the catchy song. The Song plays throughout the whole commercial without any voice-overs. The song produces energy a qualities important to the sequence through their teenaged years. When the commercial starts the image is a pink male Silhouetted body holding an Ipod stood in the centre of the screen; behind him is a blue background with thin pink and green lines passing behind his body, he is shaking his body to the beat of the music and clapping, his Ipod against his waist. You can distinguish the Ipod because it is the only white object on the screen; the bright colours make the audiences automatically drawn to the television screen. It would appeal to both genders because it shows the male is not troubled of any feminine signals he may be receiving by the audience due to the colours; he is obviously comfortable to express his sexuality with the way the colours are expressed. Then for a split second the screen changes to pink and purple with a full body shot of a silhouetted man waving his left arm in the air; again to the beat at the end of the clip a creamer pink lightning bolt strikes across the man's body, This is powerful because the jolt of lightning gives the viewers a slight flinch, and keeps the attention fixed to the screen. Even though you don't know what the people look like you would still communicate with people in the advert because the viewer is made to feel like they should the like the silhouette. The fact you don't know exactly what they look like is powerful because it could indicate that it could be any one, even the customers; the outline of the character is also powerful because it is surreal and not fixed to one human image. The next clip is of a man wearing a trilby style of hat he is a blue and pink background colour, again the Ipod is in his hand whilst he dances. He shows you the Ipod on this angle because he is showing you how thin it is, he is showing the audience this because this will make the product more appealing because the customers do not want to carry a â€Å"brick† in their pocket all the time and makes the other music player products unpopular. The contrast in colours between the background and the silhouette is also very important because then the audience can easily distinguish between the foreground activity and contrasting background. This is can influential towards the viewers because it makes them what to buy the product due to the fashion that the viewer has seen on the silhouette on the commercial. Another pink silhouette of a man, but the background is blue it still shows the contrast of colour and also shows a mixed personality at the same time. He is kicking his smart and snazzy shoes towards the camera; it makes male viewers feel like they need shoes like the silhouette so the has to go out and get some like the silhouette for the reason that it looks fashionable but at the same time also influences male to also get an Ipod. The next clip is of the first person in the commercial, you can tell since the Silhouette shape and background go back to the same colours as the first clip; so the some of the silhouettes have a individual colour. The way he is jumping in the air waving his arms round like a lunatic suggests that he is have a really good time and he is basically â€Å"freaking out†, another reason that the viewer should buy it because commercial is sending the message the viewer that the silhouettes are having a good time so why shouldn't the customers. An orange silhouette woman is in the next set of slides; it is a headshot specifically so that you can only see her earphones; they stand out specifically because it shows how perfectly slot in the silhouette's ears even when she is dancing. She has long hair and it waves when she jumps and moves to the sound of the music. The silhouette Dances is like so is non-conformity; so the message is sent to the viewers is that Ipods will set you free from all rules. In the next clip their stands a turquoise woman that shows the Ipod in the front of the shot; it is the main focus on the screen so that the viewers eyes cannot be averted from it, it also shows you the Ipod like this because it shows exactly what the Ipod looks like. Going from person to person suggesting that a lot of people like dancing to this song because it is popular or even any song on an Ipod because it is also easily carried and has a large memory so you can listen to a wide variety of the viewers idolised songs. A few clips ahead there is a clip of a man's feet that is one of the first of the clips where you don't see the Ipod at all. It shows how feet are moving to the rhythm of the music. The next clip the are two pink figures on a aqua back ground standing one on the left the other on the right; they jump in the air and a purple figure drops down from the top right to the centre of the screen. They all land at the same time and dance individually, this is a moment of intense movement as the viewer looks at the screen and it fills their body with energy; some of the cloths that they wear are quite smart so it makes you want to associate more with them. Following six more clips there are two pink Silhouettes of a man and a woman; they both dance together so it suggesting that buying an Ipod makes couples might want to dance together; it makes the audience feel as if they could get closer to their partners by buying two Ipods and suggests relationships will be better. When the text says â€Å"iPod + Itunes† it is basically saying if a person gets this Apple Ipod and any of the Itunes available you could possibly be like any the people you have seen in the advertisement. The penultimate clip is again of the couple that where dancing together; you can tell because they are the same shape, the woman walks pushing her male partner off the set so you know the advertisement is going to be over, it suggests who wears the trousers of the relationship which appears to be most female viewers around the world. Conclusively finished with a picture of the Apple logo then it no longer needs any text because it is then obvious to the viewers that this is an Apple product. The analysis of the commercial should have been undertaken to make shore that the colourful stroking images would not be dangerous towards to anybody suffering from epilepsy. A mistake that was also recently make by the advertising agency promoting the soon coming 2012Olympics. Music devices are very common, but what makes this Ipod special is they look good and they are fashionable. I would rate the advertisements effectiveness 8/10 because you could make all the clips more memorable rather than short ones, but it has a very catchy song. So it will stick in your mind along with the Apple brands, mainly the Ipod.

Appreciating Life as the Central Theme of the Movie Awakenings Essay

Appreciating Life as the Central Theme of the Movie Awakenings - Essay Example The plot of the movie directly relates to the primary theme in a very literal way. In telling the story of people whose lives have been taken away from them, in effect, via a medical illness for which there is no cure, overtly conveys the value of life. Though the patients are living and breathing individuals, they are extremely constrained in terms of movement, communication, independence and common daily activities that most people engage in every day without a second thought. They must live in an institutional environment where they are under constant supervision and care and cannot enjoy any of the trappings of ‘normal’ life such as love, activities, work, recreation and the pursuit of personal interests and fulfilment. As the movie focuses on the solitary and sedentary nature of these patients lives during the early parts of the film, the changes that occur when they are dosed with the new drug are made even more apparent, exciting and moving by contrast as the audi ence begins to see them leave their comatose states and become active individuals who each have a unique personality. Each patient, in particular Leonard the protagonist, is so utterly appreciative and excited by this new lease of life, that it forces the audience to relate to positive aspects of their own lives in a more appreciative way. As the narrative continues and the audience slowly realises that the effects of the drug are limited and of a short duration, this delivers a dramatic impact as life is again snatched away from the patients. As we see Leonard eventually retreat back to his vegetative state and his acceptance of his fate, it re-instates the vulnerability of life and the massive importance we must place on its value while we have it. The fact that Leonard tries to make the most of the rest of his time as an active individual despite understanding his destiny, is extremely moving and it effectively emphasises the theme of the movie. One scene in particular, where Leo nard dances with his love interest and tries to savour each moment of it as he knows it is his last, is particularly poignant. The setting of the story amidst a hospital environment also effectively serves to emphasise the movie’s theme. Hospitals are synonymous with death, illness and the mortality of life and this setting immediately relates to these ideas. Seeing characters taking medication, undergoing medical treatment and generally being in vulnerable and fragile states is directly indicative that life is a precious gift that should not be taken for granted. Sickness is often something that healthy people take for granted, in that, if they are not sick, they tend to focus on other problems within their lives, to the detriment of not enjoying their lives as much as they should. It is usually only when people are diagnosed with an illness that they begin to appreciate all that having a healthy body and mind means. In this medical setting, this theme is very dramatically c onveyed both literally and symbolically. Through the portrayal and development of characters the movie also explores its life-affirming theme. From the perspective of Leonard it is perhaps examined at its deepest level as the audience witnesses this character go from a catatonic state, to a thoroughly active

Provide relevant detailed analysis of sony in its global context Essay

Provide relevant detailed analysis of sony in its global context - Essay Example Today, the Sony brand exemplifies a unique combination of popularity, strong identity, recognition, and excellent communication of the brand values and mission to the consumers. In the meantime, the company should be more attentive to the cultural aspects of its brand development in the global contexts. That Sony is one of the strongest and most popular global brands cannot be denied. Throughout the years of successful performance, Sony was able to move its brand onto the new level of consumer recognition and turn the Sony brand into an indispensable component of its organizational and marketing culture. The importance of the Sony brand to the future of the company is difficult to underestimate. Every year, in April, new employees join Sony to become its members and contribute to the development of the future successful trends. â€Å"And what I always say to them is that we have many marvelous assets here. The most valuable asset are the four letters, S, O, N, Y† (Sony). The company does everything possible not only to raise brand recognition among consumers but to ensure that employees in all company divisions worldwide have a clear understanding of the company’s brand messages and values. Some executives feel a strong need to communicate and re-articulate the interr elationship between the brand and the culture, in which it works (Sony). Others are confident that it is high time Sony leveraged its brand beyond products and created a customer-centered brand identity, which would serve an effective driver of consumer recognition and satisfaction with Sony products. Today, however, it is important to reconsider the relevance and efficiency of the Sony brand through the prism of the principal theoretical concepts. The significance of the global brand organization, the construction of brand equity, brand measurement, and the importance of culture for the development of global brand identity will create on objective

Saturn's Moon Titan Essay Example | Topics and Well Written Essays - 2000 words

Saturn's Moon Titan - Essay Example The highly successful Cassini/Huygens mission began sending data back to earth in the spring of 2005, and since that date man has documented volumes of data concerning this moon once a mystery to mankind. While Titan is uninhabitable by man, "Scientists believe that Titan's environment may be similar to that of the Earth's before life began putting oxygen into the atmosphere" (Hamilton). The image of a primordial earth has added to Titan's mystique as the Cassini orbiter continues to map and reveal the surface and composition of Saturn's moon, Titan. Understanding the geophysical characteristics of Titan begins with a picture of its chemical composition and the temperature range that it exists in. The atmosphere of Titan, the only moon in the solar system to have a dense atmosphere, is composed primarily of nitrogen and methane (Ocean May Exist). There are also trace amounts of organic chemicals in the atmosphere, though the conditions are far from ideal for the creation of life. The moon has a gravitational force of about 15 percent of earth's and the temperature hovers around a cold minus 289 degrees Fahrenheit (Britt, "Smog on Saturn's Moon"). In 2002, scientists studying Titan believed that, "High in the Titan sky, solar radiation helps fuel chemical reactions that break the nitrogen and methane down into other substances. Eventually, lower down, some of these molecules serve as seeds for clouds. Methane condenses on the seeds to form rain or hailstones that fall to the surface" (Britt, "Smog on Saturn's Moon"). Indeed, thre e years later the Huygens probe would land during a methane rain as it broke through the atmosphere on Titan. These early and initial observations of Titan created more questions than they answered. What was the source of all the methane on the planet In a solar system that is routinely impacted by objects from space, why was Titan' surface relatively smooth, as if it had escaped the force of impacts The Cassini mission and the Huygens probe would provide the data necessary to begin to answer these questions. Much of what we know about Titan came from a descent and landing on Titan's surface of the Huygens probe, a part of the European Space Agency's Cassini program. There has been a keen interest in Titan since the early days of astronomy as scientists speculated on a world that "is extraordinarily like Earth, with rivers, rain, islands, seas and mountains, but is otherwise a totally alien world where geology and chemistry are turned on their heads" (Walker). Launched in 1997, the Huygens probe separated from the Cassini orbiter and entered Titan's thick atmosphere in late 2004. Though it was not designed to be a lander, Huygens survived the descent and continued to relay data back to Earth for approximately 90 minutes. The first images sent back from Huygens were remarkable. According to Eddy, "Huygens landed at the shoreline of what appears to be large body of liquid when it ended a seven-year journey". Landing in a rain of methane, the Huygens probe landed in an area that was typical of Titan's surface. "European Space Agency scientists said at a press conference in Paris that the consistency of the surface was like icy wet mud" (Walker). The Cassini orbiter is still active and continues to survey the moon as it makes passes near Titan

Value Creation In E-business in Xtra Company Case Study

Value Creation In E-business in Xtra Company - Case Study Example This is the project plan. The motivation for adopting IS Development is the improvement of efficiency, protecting market share, assisting in innovative activities, and increasing, productivity and profitability. (Wang et al, 2004; Pateli & Giagles, 2004). What the company is selling is a novelty item that catches the attention of Hollywood fans and moviegoers. What they only have to do is to be able to reach a wider market based and the moment that they can establish a wide market, they have to come up new means of reaching it. And the way to reach it is via eBusiness. The transition to eBusiness requires two important aspects of the internal aspect and the external aspect. In the internal aspect what is necessary are the following: effective individual, effective team and an effective organization. In the external aspect what is needed include the basic website, interactive website and e-commerce. These two aspects should converge for the plan to work (Arunatelika & Gigi, nd). Furthermore, of primary importance is the satisfaction of the customers.customers have greatly appreciated the personalized services that they have been receiving in the virtual market (Dubosson-Torbay et al, 2001). And Xtra Company cannot deviate from this trend, this current value creation in e-business (Ahmet & Zott, 2001). With all the important points laid down, the plan is simple, they are going to use the internet to sell their products. As such, they have to create the IT structure, the creation of an interactive website and e-commerce should be undertaken. But it is not only that, they should have good collaboration links with the suppliers, links with the distributor and definitely a good interactive website that can be accessed 24/7. Aside from that, they should have a strong IT infrastructure, Business systems, IT policies, IT security measures and IT maintenance. Likewise, they also have to establish a strong and effective organization who are made up of people who are h ighly motivated, of a team that shares the vision, goals and values of the company.  Ã‚  

Risk management and insurance Essay Example | Topics and Well Written Essays - 250 words - 1

Risk management and insurance - Essay Example Medicare enrollees have in the recent past started purchasing gap-filing coverage, with the enrollees involved constituting up to 70 percent of the total covered population. Medicare provides healthcare coverage in four different parts, namely part A, B, C, and D (King, 2010). Part A and B are the primary parts of the program, providing health insurance for hospital and medical needs. The other two are complementary parts, primarily addressing program flexibility and drug prescriptions. The four primary parts that constitute the Medicare program do not fully address all-round health coverage, meaning that there are some hospital and medical aspects that are not covered by the program. The inadequacies realized in Medicare necessitate the purchase of gap-filling coverage to supplement the Medicare coverage. This gap-filling coverage is necessary in accounting for health risks that Medicare does not provide for. Although Medicare covers the elderly and the disabled populations, only a certain level of their healthcare needs is provided for. As a result, an insurance cover that addresses health care aspects that Medicare does not provide for becomes necessary. MediGap plans serve as a common example of gap-filling

Digital Forensic Coursework Example | Topics and Well Written Essays - 7000 words

Digital Forensic - Coursework Example Hex editors permit an examination or modification of files at low-level bytes and bits. Usually, it represents the contents of the file in form of hexadecimal. Other editors, for example, help the user to derive meaning from the file examined, extract Unicode and ASCII contents, recognizing common structures, and even searching the patterns. In this case, an investigator located a potentially malicious code embedded in the device such as VBA macros, JavaScript or shellcode. He then extracts the segments of the suspicious code from the file and then checks the codes. An example of this method is to conduct a file carving where there is a recovery of the fragments and files when the directory entries are missing or corrupt. Autopsy refers to an open digital source of forensic tools produced by the Basis Technologies. It has numerous ingest modules that are inbuilt to foster forensic data analysis. When using autopsy, one needs to install a forensic toolkit to the investigative device. After all is done, the investigator starts an autopsy forensic browser. After starting the browser, one opens a new case by clicking on the new case to allow an addition of evidence. The third step involves the addition of the case details, for instance, description, name and the investigator’s names. It is important to note the location of the directory that carries the evidence. Afterward, the investigator adds a host to this particular case and notes the location of the host.