Colgate-Palmolive’s Product and Pricing Strategy

WS3 CP idea Subbu Subbiah Indiana Wesleyan University WS2 Case Study Paper Colgate-Palmolives Product and Pricing system To sustain itself in the marketplace as one of the major leaders in consumer marketing, Colgate-Palmolives (CP) Sustainability Strategy emphasizes people, performance, and the planet through focused, measurable goals that order with the Companys business objectives. CPs ingathering outline aims to deliver crossways that jinx consumers and respect our planet. CPs determine strategy is to deliver intersections at a reasonable wrong to earn a down in the mouth earn margin for the Company (Colgate-Palmolive Company, 2012b). Product Strategy Companies plan product offerings at five levels: core benefit, basic product, expected product, affix product, and potential product. Products are classified based on spacious suit and consumer or industrial use. On the product localisation side, product-line managers psychoanalyze sales, profits, and market profiles and then decide on the items to build, chief(prenominal)tain, harvest, or divest. The product life cycle involves the introduction, growth, maturity, and decline of products (Kotler & Keller, 2012).

Colgate-Palmolives refreshful product strategy focuses on three main aspects: (a) append the sustainability profile in all new products, (b) check into that ingredients incubate to meet or exceed all recognise refuge standards, and (c) reduce the environmental impact from products by 20% (Colgate-Palmolive Company, 2012b). base on an understanding of sales, profits, consumer use, and markets, CP ha s developed various products in its toothpas! te and toothbrush categories to penetrate a variety of consumer markets, such as toothpastes and toothbrushes for kids, teething whitening toothpastes for consumers who want to keep their teeth white, oral exam cope toothpastes and toothbrushes for consumers who want to maintain a hygienic mouth, and galvanic toothbrushes for consumers who anticipate convenience when brushing their teeth (About, Inc.,...If you want to view a full essay, order it on our website: OrderCustomPaper.com

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