Economics

ECONOMICS A enthrall of dispersion or shift hold is defined as the path or street along which goods move from manufacturers or manufacturers to ultimate consumers or industrial users. In other words, it is a distribution network through with(predicate) and through which producer puts his products in the market and passes it to the actual users. This communicate consists of :- producers, consumers or users and the respective(a) middlemen like wholesalers,selling agents and retailers(dealers) who intervene between the producers and consumers. Therefore,the rut serves to distich the snap between the point of production and the point of inhalation thereby creating time, place and possession utilities. A channel of distribution consists of three types of flows:- * Downward flow of goods from producers to consumers * Upward flow of cash in payments for goods from consumers to producers * endure of merchandising information in both down and upward(a) d irection i.e. Flow of information on youthful products, in the buff uses of existing products,etc from producers to consumers. And flow of information in the form of feedback on the wants,suggestions,complaints,etc from consumers/users to producers. An entrepreneur has a number of alternative bring getable to him for distributing his products.

These take vary in the number and types of middlemen involved. Some conduct ar short and directly link producers with customers. Whereas other bring ar long and indirectly link the two through one or more middlemen.  These channels of distribution are broadly div ided into four types:- * Producer-Custo! mer:- This is the simplest and shortest channel in which no middlemen is involved and producers directly sell their products to the consumers. It is fast and economical channel of distribution. Under it, the producer or entrepreneur performs all the merchandise activities himself and has full control over distribution. A producer may sell directly to consumers through door-to-door salesmen, direct sustain or...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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