'Btec Business\r'

'Evaluation of the businesses market placeing proficiencys and the military posture of the businesses actlvltles. Introduction In this report I am writing about the effectiveness of the marketing technique use upd by the business of my choice which is Adidas AG. besides I allow for be using my look for to need Judgements. Adidas AG Is a German sports attire manufacturer and p bent comp any(prenominal) of the Adidas Group, which consists of the Reebok sportswear confederacy, TaylorMade-Adldas play company (Including Ashworth), and Rockport.Adidas uses inciter awareness to fight at that place company and Its products, Ilke footb totally boots. They are overly the kit provider, to the German national football game team; Adidas also sponsors the Argentine, Japanese, Mexican, Scottish, Spanish and Colombian national football teams, among otherwises. Adidas is really active at sponsoring top football clubs in Germany such as Bayern Munich, Schalke, Hamburg, Bayer Leverku sen, and VfL Wolfsburg and top football clubs worldwide such as R. S. C. Anderlecht, Rapid Vienna, satisfying Madrid C. F. , AC Milan, Dynamo Kyiv, Chelsea, Lyon,AFC Ajax, Galatasaray, Benfica, Fenerbah#, Panathinaikos, Bolton Wanderers and many others. As they use brand awareness they will always be a well-kn declare company because a peck of plurality watch football and football Is an internationalistic sport so when big football clubs resembling Real Madrid and Chelsea wear there kits with Adidas sponsoring the clubs, all the clubs fans will always want to check who Adidas is as a company, and Adidas will make money from the football clubs as they will receive a hook of customers who interchangeable football and sports.Adidas diversified into the add-on market after doing well in the sports plume arket, as they did this they produced, deodorants, perfumes, afters contributes, herdions, watches, eye-wear, and bags. Going into the accessory market meant that they could sel l their products to a wider range of citizenry, Including older people. Essential accessory products Ilke deodorants would court to everybody as everyone would want to smell nice, and every accessory product I named Is essential so Adidas would be making a quite a little of money if people bought their products.I Analysls 0T A Strengths: In many scourts they are the biggest sponsor, they set about a strong anagement team, there brand wisdom and reputation is really big, they give way diversity and categorisation in products offered on their websites, they thrust strong carry over their own distribution channel, they dont have any bad reputation like child poke or environmental pollution and in the football industry, they have a fortification, as they are famous. Weaknesses: they have high prices in some products, so this could bow people who dont have money to spend to other sports companies.There E-commerce is limited to USA as they are a European Company, this could b e a big deprivation but, Reebok the ompany they also own is famous there so they could make a lot of money even if they want Adidas in USA. The direct sale to consumers is creating conflicts with its own resellers and online customer service not â€Å"helpful” or easy to find, this could put a lot of people annoyed with their company and this could cause people to go and look at other sports companies.Opportunities: They have collaborated with other online retailers to offer Adidas products, and this could make them money and there products could be more known. They have collaborated with other online retailers to offer Adidas products; his could be a big advantage as they will want to make a lot of money. The possible action of outsourcing the web development and e-commerce to a third political party developer is high. Threats: With Nikes strong reputation in the footwear and apparel industry they could lose out on a lot of money.The negative meet created by their sponso red athletes (i. e. Kobe Bryant and his informal assault case), could harm their image as a good company. All the marketing techniques I have named have been very effective for Adidas as they employ their successful company name to get sponsors to promote their products nd wear their products, and this was where they used the technique called brand awareness. They also used their famous name to extend into the accessories market; this had the opportunity to get them a lot of customers as they made essential products like deodorant.The fig out Analysis showed that they had different strengths like there stronghold on the Football Industry, but they have weaknesses like the limited services in the USA, and the USA is a big sporting country. They have a lot of opportunities to develop there company, but there is a lot f threats like the negative image of one of their most famous sponsors called Kobe Bryant having a familiar assault case against him.Conclusion In tnls report I lear nt tnat companles use sports cluDs ana players to promote tnelr company, but the players that they sponsor could make the company sponsoring look bad. But Adidas the company I wrote about is a big company that is struggle to get really famous in the USA, and they have stiff competition from Nike, which is an American company, but they are big in Europe and they are the biggest sports company in Europe.\r\n'